"Life, a boundless canvas, craves the purity of honest hues" -Ella Yoo 

Ella Yoo is the founder of Ellayoo jewelry. She is a jewelry desginer, poet and painter. Drawing inspiration from life, she writes poetry and incorporates inspiration from her painting process into the EllaYoo Jewelry Collection. Artistic dialogues exchanged with herself during her artistic endeavors are the source of inspiration for EllaYoo Jewelry, conveying meaning through form and color. 

Journey to the Concept of EllaYoo Jewelry 

• Inspiration from Literature

Ella Yoo majored Creative Writing in South Korea [BA] in 2013. She encountered a poem “The potato eaters” which inspired by Vincent Van Gogh’s painting “The Potato Eaters” by JinKyu Chyung. Through the poem, she discovered the works of Van Gogh, further igniting her interest in painting. For her graduation project, she presented a critique titled “A Contrapuntal Dialogue between Literature and Painting: Seeing Van Gogh through Poetry, Seeing Van Gogh through painting.” Deeply exploring the vibrant exchange and connection between literature and painting.

• The Intersection of Abstract Painting and Jewelry

She transferred to the Metal and Jewelry Design at Rochester Institute of Technology in Rochester, New York in 2016 and graduated in 2020 with a BFA. Centered on her interests, she studied jewelry design while actively creating acrylic abstract paintings, finding a connection between her jewelry collection and her paintings. At her graduation online exhibition, inspired by the book "The Laws of Human Nature," by Robert Greene she presented contemporary jewelry and abstract paintings under the same theme "The Laws of Human Nature," leading a creative collaboration between jewelry and painting. One of her graduation pieces, a contemporary necklace, was selected for the 2019 Jewelry and Metal survey JaMS publication. Furthermore, her wearable art piece was showcased on Project Runway in 2019, and her work was featured at the ALANA Artist Union Honors Show held at Dyer Arts Center in Rochester, New York in the same year.

• Expertise from GIA

In 2024, she completed the AJP at GIA and, as a GIA Alumni, gained further expertise in diamonds and precious colored stones, leading a responsible business.

 • Philosophy and Concept

Ella Yoo asserts that jewelry should be seen not just as accessories but as individual pieces of art, striving for modern and contemporary beauty centered on the organic connection between art and jewelry. Drawing on her expertise in gemstones and metals, she designs jewelry imbued with artistic narratives and meanings, offering high-quality products crafted from ethical source and professional techniques.

Drawing on her own history as the founder Ella Yoo, EYJ creates jewelry that leads artistic dialogues.